Always Unstoppable

Have you ever been told that you do something ‘like a girl’? Well, a brand new ad from Always is showing us that we can squash the gender-based limitations imposed on us.

The Huffington Post reports that on July 7, Always released a follow-up ad to their #LikeAGirl ad that aired during the 2015 Super Bowl. This ad, entitled “Unstoppable,” depicts “young girls talking about the ways society limits them because of their gender.” At the conclusion of the ad, the girls are asked to write the ways they feel society restricts them on a white box, which they then kick or punch, an outward demonstration of breaking down the societal barriers imposed on them.

According to The Huffington Post, Always conducted a survey that found that “72 percent of girls between the ages of 16 and 24 reported feeling limited by society because of their gender.” The survey also found that “over half of the girls surveyed felt they lacked the confidence to pursue their goals after puberty.”

To help combat this, The Huffington Post reports that Always has enlisted the help of actress Maisie Williams, who is also a vocal female empowerment advocate. Williams told The Huffington Post that “gender-based expectations and stereotypes can be debilitating,” explaining that confidence plays a significant role in girls’ lives in pursuing and achieving their dreams.

Well done, Always and Maisie Williams! To watch this truly inspiring ad, click here.

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