Designing for All Women

The release of Melissa McCarthy’s new clothing line, Seven7, has been met with much excitement from the fashion industry and shoppers alike. But what is perhaps more exciting is that McCarthy and her line are seeking to create an equal shopping experience for all women, making fashion accessible to females of all shapes and sizes.

Cosmopolitan reports that in a recent interview with Refinery29, McCarthy explained her hatred of the term ‘plus-size,’ saying “You’re taking your biggest category of people and telling them, ‘You’re not really worthy.'” She went on to say that designers should stop placing women into confined, complicated categories and instead just design clothing for all women.

McCarthy also told Refinery29 that she dislikes when stores have a plus-size section that is removed from the mainstream women’s sizes. She explained that having a separate plus section is like “saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.'”

To combat this, McCarthy is taking steps to ensure that women of all sizes can shop for Seven7 clothing without worrying about being restricted to a small corner of clothing options, explaining to Refinery29 that she told the retailers carrying her line to put her line in and amongst the other sizes. “I said, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘Okay.'”

McCarthy said she hopes these retailers will help her “chip away at [size segregation] in a very meaningful way.” And considering how impactful her line has been thus far, we have no doubt that McCarthy will facilitate this change.

Thanks, Melissa McCarthy, for showing us that fashion has neither size limits nor accessibility restrictions.

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One thought on “Designing for All Women

  1. Pingback: Don’t mess with McCarthy | Take Her Lead

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