Christian Louboutin launched over 20 years ago, and quickly became a premiere luxury brand with its classic pumps in timeless silhouettes. But for the first time since the brand’s launch, Christian Louboutin has cast a plus-size model in their new lipstick ad campaign.
According to Cosmopolitan, model Clementine Desseaux is now the face of Christian Louboutin’s social media campaign for its line of rouge lipsticks. It was only three years ago that the now 27-year-old model moved to New York to revamp her career after having difficulty finding work as a size 12-14 model in Paris. Now, Desseaux can be seen front and center in the latest video for Louboutin’s rouge lipsticks wearing the brand’s Rouge Matte Velvet Lipstick.
Desseaux spoke to The Daily Mail on the difficulties she faced as a model in Paris, explaining that although it wasn’t easy to be a curvier model when she was beginning her career, things are starting to change in the fashion industry.
“You would never have dreamed of seeing a plus-size model used in a campaign for a French brand like Louboutin a few years ago,” she said. “The tide is turning and it is about time. Louboutin now needs to be recognized for their giant leap and women need to get behind such a big statement and join the body positive movement.”