After the launch of the body-positive #AerieReal campaign in 2014, American Eagle has seen a significant increase in sales — something The Huffington Post says is due in part to Aerie’s message of body acceptance.
Chief Executive Officer Jay Schottenstein said in a press release that such initiatives have proven to boost the company’s sales. “The American Eagle brand delivered solid growth and Aerie exceeded our expectations,” he said.
Although the company seeks to close 150 stores by the end of 2016, “Aerie saw 26 percent sales growth in the fourth quarter of 2015 and 20 percent growth for the fiscal year.”
Such growth can largely be attributed to Aerie’s #AerieReal campaign, which features unedited photos in order to challenge “supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”
Aerie Global Brand President Jen Foyle told The Huffington Post in a statement on Tuesday, March 8 that she hopes #AerieReal’s success continues to spread messages of body positivity to women of all ages.
“We hope the growth and success of AerieREAL and our message of empowerment and body positivity will inspire the industry to challenge the status quo and be more inclusive of all girls.”