The Brawny Man, an iconic advertising figure, has just gotten a makeover, and it’s all in an attempt to show that strength isn’t defined by gender.
According to The Huffington Post, the paper towel brand transformed their Brawny Man into a woman in their latest ad campaign. The 50-year-old exemplar of masculinity was replaced by a woman in the ads released on Tuesday, March 8 to celebrate International Women’s Day.
One of the videos “features women protesting, scaling the side of a mountain, flying an airplane and doing other equally badass things,” says The Huffington Post.
Four especially distinguished women are featured in short videos for the campaign, wearing the iconic red flannel button down as they discuss the obstacles they’ve overcome to become they strong women they are today.
Those featured in the #StrengthHasNoGender campaign videos include “WNBA player Swin Cash, CEO and president of Alvarado Construction Linda Alvarado, firefighter Maureen Stoecklin and dean and president of Morehouse School of Medicine Dr. Valerie Montgomery Rice.”
Brawny said in a post on their website that the ads “celebrate women everywhere whose personal stories of strength and resilience have inspired the rest of us to reach higher and push further in the pursuit of our own dreams.”
Perhaps Swin Cash captured Brawny’s mission best when she said, “Strength isn’t defined by the man or the woman. Strength is defined by the person.”