There is no single definition of beauty — that’s what model Katie Meade has shown us.
According to PeopleStyle, the 32-year-old model is the face of new haircare line Beauty & Pin-Ups’ latest campaign for their Fearless Hair Rescue Treatment. Her spot in the campaign “marks the first time a woman with Down syndrome is featured as the face of a beauty product,” according to ELLE.
After meeting Meade through the Best Buddies program, an organization for which PeopleStyle says she is an ambassador, the brand’s CEO Kenny Kahn knew Meade would make a perfect spokesmodel for Beauty & Pin-Ups.
He explained the decision behind Meade’s selection to PeopleStyle this way:
“The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense … So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name ‘Fearless’ it was really easy, we were like, ‘Well Katie’s fearless.’”
The spokesmodel told PeopleStyle that she thinks it’s “pretty cool” to be the face of Beauty & Pin-Ups. “I love being apart of the Beauty & Pin-ups family, and I love being apart of Best Buddies and interacting with people,”she said.
As for the product itself, Meade has nothing but rave reviews for the treatment she is now the face of: “I’m really excited to be on the packaging of the new treatment,” she told PeopleStyle. “I love all the products — I’ve tried Fearless and I love it because it makes my hair soft.”