Launched in July 2015, Lena Dunham and Girls partner Jenni Konner’s Lenny Letter — described by The Washington Post as a “feminist arts newsletter” — has garnered over 400,000 subscribers as of March 2016, according to the Nieman Foundation. But the newsletter has just reached a new level of success.
InStyle reports that Dunham and Konner are set to launch their own Lenny imprint at Random House, a feat that the magazine says Buzzfeed reported earlier this week. Random House published Dunham’s 2014 release, Not That Kind of Girl.
Fiction and nonfiction works featuring strong voices selected by Dunham and Konner will be published by Lenny, says InStyle. Random House Vice President, Editor-in-Chief Andy Ward said in a release that the partnership with Dunham is a “natural extension” of the publisher’s relationship with the actress.
“Working with Lena, Jenni and the editors of Lenny, we plan to publish a select number of titles each year to build a varied, compelling, and voice-driven list. Drawing on their eye for talent and love of books, we see this as a perfect opportunity to broaden what we do at Random House, while staying true to our mission: to work with writers we love and to publish them well,” he said.
Explaining their love of reading, Dunham told Buzzfeed that she and Konner are constantly trading books with each other to stimulate their creativity.
“Our friendship often doubles as a book club, “she said, according to InStyle. “Lenny books will aspire to push the ball forward on the issues that matter to our audience, with wit and style. We hope to see them sticking out of purses and riding public transportation everywhere.”