Candie’s gets a creative director

An accessible fashion and accessory line for juniors, Candie’s has been a staple at Kohl’s department stores since 2005. But for the first time ever, the brand is getting a creative director to aid in their upcoming ad campaigns.

According to InStyle, Candie’s has enlisted the help of Sarah Hyland to take on the first position of its kind within the company. The first item on the job description for the 25-year-old Modern Family actress will be to take a starring role in the brand’s fall 2016 and spring 2017 campaigns.

But her duties won’t end there. Hyland will not only offer her style expertise and provide an overall creative vision for the brand, InStyle says she will also style the fall back-to-school campaign.

While InStyle notes that previous campaigns from Candie’s have included the likes of Britney Spears, Vanessa Hudgens and Fifth Harmony, Hyland has already expressed her excitement to not only follow suit in becoming a “Candie’s girl,” but also in assuming the role of the brand’s first creative director.

“I grew up looking at Candie’s ads and hearing my friends’ experiences as Candie’s girls, Hyland said in a statement, “but the added influence of being named the first Creative Director is really exciting for me. I love fashion, it’s part of who I am.”

Eager to start her new position, Hyland said, “I love that I get to have influence on this line because not only are the clothes really fashion-forward, but they are offered at an affordable price-point, which means fans of mine can afford what we’re selling.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s