When model Tess Holliday teams up with a company, you know the product of the partnership will be something good.

That’s where Benefit Cosmetics’ “Bold is Beautiful Project” comes in. According to Hello Giggles, the beauty company’s program is set to run for the duration of May and partners with “local charities to help empower women and girls around the globe.”

Featured in the campaign are Holliday and beauty vloggers Nicol Concilio, Nikita Dragun, and Dolce Candy, reports Hello Giggles.

Proceeds from every eyebrow service at Benefit brow salons will go to charities Girls Inc., Dress for Success, Step Up, and Girl Develop It , according to Hello Giggles, with one brow wax providing “a week of hands-on programming to one girl” while other programs will be supported from other funds raised.

Women of all ages will benefit from Benefit’s campaign, as well: “A freshman girl will have school supplies for 30 weeks, while more will help support one woman building a website, and dress one woman for a job interview,” says Hello Giggles.

Who knew pampering your brows could contribute to a good cause?!