Singer-songwriter Alicia Keys is tired of hiding — hiding her natural looks, her real personality, her imperfect self. But her new movement aims to unleash her inner beauty while also helping others to do the same.
Her #NoMakeup Movement comes after the songstress’ enlightening essay that ran in a May 31 edition of the Lenny letter, which described the “struggles and pressures women go through to look a certain way,” says the Huffington Post.
In her essay, Keys also shared that she is no longer complying to such pressures by covering up her natural beauty — inside and out. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” she wrote.
Her article was joined by a no-makeup photo for her new album, but the makeup-free image was far from planned. “I’d just come from the gym, had a scarf under my baseball cap,” Keys explained, “and the beautiful photographer Paola (never met a Paola I didn’t like) said, ‘I have to shoot you right now, like this! The music is raw and real, and these photos have to be too!'”
As a result of the impromptu photo, Keys said it made her feel powerful. “I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she said of the experience.
But the sans-makeup photos didn’t stop there, says the Huffington Post. Since then, Keys followed up on her own no-makeup moment by posting several photos of her naturally-beautiful self to Instagram, perpetuating her #NoMakeup movement.
As for the movement itself, Keys wrote, “I hope to God it’s a revolution.”