It’s ‘game on’ for new Barbie

Mattel seems to be on a mission to show that girls can grow up to be whatever they want to be with their most recent Barbies, and such is the case with their latest release.

According to the Huffington PostMattel has created a new Barbie whose career is that of a game developer. The newest addition to Mattel’s more ‘feminist’ collection dolls is dressed in light-wash jeans, a T-shirt and an olive-green utility jacket; she also deviates from the traditional blonde and brunette Barbies, with red-highlighted hair, says the Huffington Post.

But perhaps her most important accessory is her computer, which features real code on the screen. Molly Proffitt, CEO of Ker-Chunk Games, LLC., worked on the new Barbie with Mattel to make sure that the doll was true to the game developer career — a project that, according to the Huffington Post, was personally important to her. 

“The computer has [Javascript] on it and you can see various instances of game engines on her laptop … I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders.”

Game developer Barbie has already been met with much praise, with the Huffington Post reporting that game developer (and feminist) Brianna Wu expressed her excitement over Mattel’s latest addition to the publication this way:

“I just ordered one! … My favorite part of this Barbie is how much she reflects the style of women game developers. Neon hair is a legit fashion trend in the game industry.”

Perhaps Wu said it best when she offered that the new Barbie reflects a shift in career goals among young girls.

“Today, I see a lot of girls that want to grow up to be engineers, not fashionistas. It’s good to see Mattel reflecting that.”

One thought on “It’s ‘game on’ for new Barbie

  1. Pingback: Madam President | Take Her Lead

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