The October 2015 departure of Raf Simons left a gaping hole in the house of Dior. But a new creative director may be installed next month, and may also be making history in the process.
According to ELLE, Reuters is reporting that Maria Grazia Chiuri, co-designer for Valentino, will step into the role in July while her counterpart Pierpaolo Piccioli will remain in his role at Valentino. If the reports are true and Chiuri does assume the position, ELLE says it will “mark the first time Dior has been creatively led by a woman in the brand’s 70-year history.”
While ELLE reports that Dior has seen a dive in sales following Simons’ exit from the fashion house, there is hope that Chiuri’s track record of success will boost their supposedly suffering sales.
Chiuri and Picciolo’s designs, which tend to have a “romantic yet sleek” aesthetic, according to ELLE, have been lauded, as have their accessories — something that ELLE says “have proven to be a retail success.” Thus, Chiuri might be able to restore some financial stability to Dior with her fresh designs and history of significant sales.
Although ELLE says the rumors have yet to be confirmed by Dior executives, it looks like Chiuri may just be the remedy for the fashion house in flux.