Always’ #LikeAGirl campaign is at it again, teaching girls that playing sports ‘like a girl’ really means playing sports ‘like a boss.’
The video first shows a girl on a rugby field who explains that she’s been told by boys that she can’t play the sport because she’s a girl. A weight-lifter says people have tried to deter her from the activity by asking her if she’s afraid of getting too muscular, while another clad in boxing gear says she was told to be a shop assistant instead of pursuing the sport.
But shortly into the one-minute advertisement, the tone changes as one basketball player answers the question, “What would you tell girls who are thinking of quitting?” with “I’d say, ‘Don’t you dare.'”
Others then chime in, offering that girls can “play anything that they want to play,” and they can even be the captain of the team if they so desire.
The ad comes on the heels of a 2015 U.S. Consumer Data study, which shows that while many girls stop playing sports during puberty, “women between the ages of 18 and 24 who play sports regularly are twice as likely to ‘be confident’ compared to women who don’t play sports at all,” reports the Huffington Post.
An study done by Always also found that “67 percent of girls feel that society doesn’t encourage them to participate in sports,” according to the Huffington Post. But to inspire girls to pursue their passions, HuffPost says that the company has partnered with soccer player Alex Morgan to encourage girls to keep playing.
As one young athlete says, “You are worth it and you deserve to play whatever sport you want to play.”
To watch the ad, click here.