Elesser represents Nike in new ads

Having curves does not mean you don’t work out — that seems to be the undertone of Nike’s latest advertisements.

According to the Huffington Post, the athletic brand recently commissioned New York model Paloma Elesser to model a brand new sports bra. Elesser, who’s signed to Muse Management’s plus-size division, shows in the photo released on Instagram how to tell if the bra you’re wearing fits correctly. The caption reads:

“Welcome to Sports Bra 101 🤓 Fact (1 of 4): Most women wear a band too big and cup too small. Raise your hands above your head. If the band moves up, you may need to size down. Learn more through the link in our profile. #nike#nikeprobra#sportsbra

What the Huffington Post points out is missing from the caption is “any mention of her being plus-size or any indication that there is something different about this image compared to the rest on the page.”

While this is a discreet way of promoting body inclusivity into the world of fitness, many Instagram users took notice of the image’s latent message, praising the company for representing women with curves.

Although the photo is just one small step toward greater industry inclusivity, hopefully it is the first of many more to come.

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