Denim done right by Torrid

Shopping for jeans can be a loathsome process; search around the Internet and you’ll find that women everywhere largely dislike shopping for the wardrobe staple. But hitting the stores for denim doesn’t have to be frustrating — that seems to be the message behind new ads from Torrid.

According to the Huffington Post, the plus-size retailer recently unveiled a new campaign featuring 11 women — a mix of actresses, models and customers — each donning denim from Torrid’s collection. The best part of the ad: each woman is wearing denim that fits and flatters her curves, thus proving that it is possible to find jeans that make you feel confident and not frustrated.

Included in the ad for the size 10-30 retailer was Orange is the New Black star Adrienne C. Moore, who shared her “empowering” experience with the Huffington Post.

“Meeting all these ladies following their dreams and passions, it was really empowering to hear all their different stories,” she said, according to the Huffington Post. “From a fashion standpoint, it looked amazing. It was so interesting to see the array of denim and styles accentuating everyone’s beautiful curves.”

Model Philomena Kwao also posed for the ad, later telling the Huffington Post that what struck her most about the experience was the diversity among the group of women. “It is an incredible thing to be a part of an inspiring group of women, all of us different sizes, ages and races come together. We all looked amazing,” she shared.

Despite their superficial differences, Kwao told the Huffington Post that they all had one thing in common: a belief that clothing should be affordable and make women feel comfortable in their own skin.

“It was like we were all old friends, united in the belief that every woman, regardless of size, age, race or sexuality should have access to affordable clothing that makes them feel beautiful and allows them to express themselves.”

To find denim (and other pieces!) that are sure to make you look beautiful, head over to Torrid.

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