Saks kicks off ‘Key to the Cure’

When the biggest names in fashion join forces, you know it’s going to be for a good cause. And that’s exactly why Saks Fifth Avenue, Christian Louboutin and Halle Berry are all stepping up to stand up to cancer.

According to InStyle, Saks has teamed up with Stand Up to Cancer and the Entertainment Industry Foundation for their 18th annual “Key to the Cure” campaign. Serving as this year’s official ambassador for the retailer’s fundraising campaign to fight cancer is Halle Berry, who, according to InStyle, will wear “an exclusive, limited-edition T-shirt designed by Christian Louboutin in the campaign images.”

Berry shared the importance of the initiative, as well as her hopes for the cause in a statement, reports InStyle, saying, “I, like so many others, have been touched by cancer, which is why I’m proud to continue to lend my support to the Entertainment Industry Foundation and Stand Up to Cancer in serving as this year’s Key to the Cure ambassador … I hope everyone will join me in supporting this critical cause by purchasing a Key to the Cure T-shirt.”

InStyle says Louboutin also commented on the campaign, explaining that designing the shirt for the campaign furthers his mission to “help women feel beautiful, and I hope that this T-shirt empowers those who wear it.”

While the campaign has already raised nearly $40 million in its 18-year history, according to Saks Fifth Avenue President Marc Metrick, you can help further cancer research by purchasing a campaign T-shirt for $35 “beginning Oct. 1 at all Saks Fifth Avenue locations in U.S. and Canada as well as on saks.com and saksoff5th.com,” according to InStyle.

One hundred percent of the proceeds from the shirts will be donated to Stand Up to Cancer, according to InStyle.

 

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