Tiffany & Co.’s new fall campaign is set to star some familiar faces.
According to Fashionista, actresses Lupita Nyong’o and Elle Fanning will be front and center in the brand’s fall campaign, starring alongside models Natalie Westling and Christy Turlington. This marks the first instance of celebrities starring in a Tiffany & Co. campaign, says Fashionista, a change that comes courtesy of former Vogue creative director Grace Coddington, who took over the jeweler’s campaigns in April.
In addition to the arrival of celebrity faces to the campaign, Coddington also made some changes to the overall aesthetic of the ads, says Fashionista.
She not only had “the women pose in a studio instead of on the streets of New York,” according to Fashionista, she also opted against “shooting still-life imagery of the jewelry,” choosing instead to “focus on close-ups as they’re worn.”
Fashionista says that the brand revamp comes on the heels of slumping sales and stock prices and is a part of a string of other changes, which include “a relaunch of its affordable ‘Love’ collection with the slogan ‘#lovenotlike,'” as well as a collection from designer Reed Krakoff.
As for Coddington’s decision to employ celebrities, she told Business of Fashion that although she’s “known not to like celebrity very much,” she wanted to “find people who are beyond the average celebrity … They have to have more to them.”