Known for their body positivity and size inclusivity, lingerie brand Aerie is at it again with the latest installment of their #AerieREAL campaign — and this time, models aren’t the only ones getting in on the fun.
According to POPSUGAR, the company recently launched their “Share Your Spark” campaign, which depicts “women at all sizes sharing their ‘spark,’ or really just emitting their natural glow.” The best part: ELLE says that Aerie incorporated non-model women in their ads, featuring 40 women that includes “Aerie staff members, bloggers, designers, and customers.”
While the ads do include some photoshoot newcomers, Aerie veterans Iskra Lawrence and Barbie Ferreira are still featured in the campaign among other models, says POPSUGAR.
In addition to their modeling duties, all of the women in the campaign took part in a two-and-a-half minute documentary-like video, reports ELLE. Beginning with bleak black and white city shots, the video abruptly changes tone as it comes to life with color and as “Love Myself” by Hailee Steinfeld plays over the footage.
Also celebrating the launch of the Sunnie lingerie collection, the video shows all of the women prepping for their photoshoot while also briefly sharing their stories. The women also star in their own 20-second videos, according to ELLE, in which they “share their spark” with viewers.
“Fall in love with yourself,” Diana Veras shares in one of the videos, according to ELLE, while Ferreira says in another, “I don’t apologize for anything, including my body.”