Fullbeauty launches Swedish brand in U.S.

Your style is about to get a pick-me-up thanks to one retailer’s latest brand acquisition and launch.

According to InStyle, extended-size clothier Fullbeauty is bringing Swedish fashion and lifestyle brand Ellos to the United States. Starting on Aug. 8, you can shop the brand in two ways: by either visiting ellos.us or by heading over to fullbeauty.com.

Injecting a bit European flare to U.S. retailers, Ellos offers trendy styles for women sizes 10 to 34, says InStyle, and does so in a price range of $15 to $280. So if you’re looking to amp up your wardrobe in time for the fall, you’ll want to head over to Fullbeauty or Ellos to shop the line.

THL’s Favorites:

Top: The Back Zip Leather Shirt. Delivering a ultra-modern take on a classic top, this top is sure to make you feel equal parts stylish and fierce. Seams at the waist define your shape, while a zipper at the back adds even more edge to this already cool look. Price: $159.90 to $179.90.

Bottom: The Zip Pocket Skinny Pants. There’s nothing better than looking cute and being comfortable, and these pants are sure to do both. Made of a rayon/polyester/spandex blend, these elastic-waist pants are the perfect alternative to your favorite pair or jeans or your go-to pair of leggings, offering an edgy look without compromising your style or comfort. Price: $49.90 to $54.90.

Accessory: The Fabric High-Top Sneakers. These sneakers are the midpoint between slip-on sneakers and ankle booties, giving you both their style and their comfort all in one. The heather grey fabric is the perfect neutral for fall, winter and even spring, and their faux shearling lining adds a bit of luxury to the otherwise simple style. Price: $44.90.


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