When 100 different women line up to have their picture taken in lingerie, it’s easy to mistake such a thing for an ad campaign for a major underwear company. But in Amy Herrmann’s case, these women were photographed all in the name of body positivity.
According to Cosmopolitan, Herrmann — a 26-year-old Australian photographer — decided over a year ago to photograph “a variety of women from all backgrounds, of different shapes and abilities in their underwear to prove that every body is beautiful.”
The result: a powerful photo campaign called, “Underneath We Are Women,” showcasing 100 women in lingerie all to showcase “the diversity of women’s bodies and sharing the stories that shaped them rather than succumbing to the fictitious default stories that have long been associated with various body types,” Herrmann wrote on her Kickstarter page.
Only halfway through the project, Herrmann described to The Daily Mail Australia her experiences with each woman’s photoshoot.
“Each day that we do these shoots, the women come in and they’re all nervous as heck,” she said, according to Cosmopolitan, “and then they walk out with this completely changed attitude.”
Herman didn’t anticipate such a change, however. “I don’t think I expected that,” she said, reports Cosmopolitan. “I think I just thought this was going to be an easy project where I photographed 100 different women, made a book and that would be it. I didn’t realize this would be life changing for some women.”
Now that the campaign has received such attention, Cosmopolitan says that Herrmann is hoping to see her project to completion by creating a book filled with the inspirational photos, and even hopes that the final product will be shown to elementary school girls as a source of inspiration.