Beckham expands design talents to cosmetics

She launched to fame as Posh Spice in the ’90s pop group known as the Spice Girls, and later she rebranded herself as a successful fashion designer. But now, Victoria Beckham is  expanding her design talents to craft an exclusive line of cosmetics.

According to WWD, Beckham is set to launch a limited-edition collection of color cosmetics with Estée Lauder. Due out in the United States and in the United Kingdom on Sept. 13, Beckham told WWD that the collection will stay true to her now-iconic aesthetic, offering products to help create “a smoky eye, a nude lip, or dewy skin.”

WWD reports that the collection will deliver mostly eye and lip products, but will also offer bronzers and highlighters, with prices ranging from “$30 for the designer’s signature nude-matte lip pencil to $45 for an Eye Metals Eyeshadow, $95 for the Morning Aura Illuminating Crème and $1,200 for the Victoria Beckham Collection Daylight Edition, a light box that includes a removable lighted mirror as well as 8 products.”

With both trendy and classic products ready to be released, Beckham told WWD that the collection is a reflection of herself. “I’ve been very honest, very true to myself,” she said. “This has been something that I’ve wanted to do for so many years.”

Group President of The Estée Lauder Cos. Jane Hertzmark Hudis explained their collaboration with Beckham to WWD, sharing that the company has long desired to work with the designer. “We’ve had our eye on her for a long time,” Hertzmark Hudis said. “There are women in this world that represent the Estée Lauder point of view, and she is one of them.”

As for how Beckham represents their brand, Hertzmark Hudis framed Beckham in the company’s larger narrative:

“To us, she’s a next-generation Estée: Authentic, an entrepreneur, wife, mother, fashion designer — and she’s a beauty maven,” she told WWD. Some people in fashion are into fashion, but not beauty. She’s into the whole picture, and has a vision. She knows her style, her point of view and about the way she wants women to look, feel, act and be comfortable in their skin — but really have a great deal of glamour at the same time.”

If you’re already anticipating the Beckham x Estée Lauder collaboration, WWD says the entire collection will be available at Bergdorf Goodman (in stores and online) and  Selfridges, as well as “Victoria Beckham’s Dover Street store in London and on and from Sept. 13. It will launch in the rest of the world from Oct. 1.”

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