Fashion’s it-girl is heading up a new accessories campaign, and the photos will make you want to buy every single product in the new collection.
According to POPSUGAR, Olivia Palermo takes centerstage in a campaign for major lifestyle brand, AERIN. Aerin Lauder, founder of the brand, is extending the scope of her company by including an accessories line, says POPSUGAR, placing Palermo at the helm of the collection’s photo ads.
The line, which includes handbags, scarves and shoes, seems to be perfectly suited for Palermo, who “ built her own personal style brand with an eye for luxe add-ons,” according to POPSUGAR. And for Lauder, Palermo is a natural fit to represent the collection, explaining the decision to employ the fashion guru as the face of the line this way:
“Olivia has always been a source of style inspiration for me and I wanted to work with someone that represented the AERIN aesthetic. Olivia is the modern style icon of our time and her feminine, modern, and effortless style is very much in line with the DNA of our brand.”
Ready to inject a bit of Palermo’s style into your wardrobe? POPSUGAR says the collection is available on Net-a-Porter.com and on AERIN.com, with prices ranging from “$450-$2,450 for bags, $495-$1,150 for shoes, and $175-$475 for scarves.”