Dunham and Kirke pose for new lingerie campaign

There’s nothing like a healthy dose of body positivity to get your week started — and leave it to Girls stars Lena Dunham and Jemima Kirke to deliver.

According to Motto by TIME, the actresses star in a new ad campaign for Lonely, a New Zealand underwear company that “celebrates the strength and individuality of women and creates lingerie, swimwear and clothing that embraces and empowers them.”

Dunham and Kirke look stunning as they model the sexy lingerie styles for the campaign, which Motto says is part of the brand’s “Lonely Girls Campaign, a series of Photoshop-free photographs of women wearing the brand in their own spaces as a rebuke traditional lingerie advertising.”

Motto reports the underwear company explained in a statement to Dazed the mission of the campaign, as well as the decision to feature the duo:

“Instead of being objectified, the women who participate in these campaigns—in this case, Lena and Jemima—are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated.”

Amen to that.



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