Models of all sizes were front and center of a brand new campaign, and it’s proving that all sizes, shapes and figures have a place at the fore of the fashion industry — and in the world at large.
According to POPSUGAR, the All Woman Project — co-founded by models Charli Howard and Clementine Desseaux — recently convened some of the freshest faces in the modeling world for a photoshoot to advance their mission of body positivity and diversity, which included Aerie alum Iskra Lawrence, as well as model Denise Bidot.
The resulting photos from the #IAmAllWoman campaign were not only beautiful, but were also unretouched, POPSUGAR says, letting each woman’s natural beauty shine forth in both group and solo shots.
Desseaux explained part of the motivation to create the campaign in a press release:
“We may be models, but we all have cellulite, stretch marks and other flaws that make us women, but which society teaches us to be ashamed of … This campaign is designed to unify women around the globe.”
But beyond unifying women around the world, POPSUGAR reports Desseaux said she hopes young girls find inspiration int he movement and learn to love themselves as they are.
“We want all young girls to look at fashion images and see their body shape or ethnicity represented,” she said, “something that most of us starring in the video didn’t feel like we had growing up.”