Coles named Hearst’s chief content officer

After a four-year stint as the editor-in-chief of Cosmopolitan magazine, Joanna Coles is set to leave her post for an all-new position within the Hearst magazine empire.

According to the New York Times, Hearst announced on Tuesday, Sept. 6 that Coles will become the company’s first chief content officer, allowing her to “work closely with Hearst editors and oversee the company’s magazines in the United States and internationally.”

In addition, the Times says Coles will “look to identify new business opportunities and partnerships for Hearst in areas including television and live events, with the goal of extending the company’s brands beyond just print magazines and websites.”

Considering her impact on Cosmopolitan, President of Hearst magazines David Carey said he knew Coles’s reach could extend far beyond the purview of Cosmo.

“I’ve watched Joanna lead Cosmo,” Mr. Carey said, according to the Times, “and the whole time, I thought she could make an even bigger impact.”

While it will be difficult to fill Coles’ shoes, Hearst seems to have found a good replacement in Michele Promaulayko, who the Times says worked as Cosmo‘s executive editor between 2000 and 2008. Promaulayko will also take on the role of editorial director for Seventeen magazine, reports the Times.

As for Coles, while her new journey as Hearst’s chief content officer has only just begun, she already has some projects in the works, which the Times says will be announced soon.

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