Own who you are and don’t be afraid to share your spirit with the world — that is the message behind a new ad campaign for Puma starring English model and actress Cara Delevingne.
According to ELLE, the athleticwear brand recently announced Delevingne as an ambassador for Puma Women, joining the ranks of other high-profile names in fashion and pop culture like Kylie Jenner and Rihanna. Her first project with the company: starring as the face of Puma’s “Do You” campaign, which ELLE reports was directed by Rihanna, who has served as the company’s creative director since 2014.
Inspired by Rihanna’s own words — “I dare myself to make things work. I don’t do things for response or controversy. I just live my life” — ELLE says Delevingne explained that the new campaign is all about living the truth of who you are.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” Delevingne said in a statement, according to ELLE. “It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it.”
To check out photos from the “Do You” campaign, click here.