A ‘Girls’ Life’ is more than looks

Leave it to Amy Schumer and Blake Lively to quietly bring attention to the casual gender stereotypes reinforced in American society.

Schumer got the ball rolling, says Motto by TIME when she took to Instagram last week to post a side-by-side image of two tween magazines, Girls’ Life and Boys’ Life (which Motto says are unaffiliated). Although Schumer’s caption only read “No,” it prompted her readers to spot the almost-blatant content differences between the two magazines.

Motto reports that the Boys’ Life cover has a “theme of ‘Explore Your Future’ (‘Astronaut? Artist? Firefighter? Chef? Here’s how to be what you want to be.’),” while the Girls’ Life  cover “promises to teach you not just how to get Your Dream Hair, but also how to Wake Up Pretty.”

Upon sharing the post, Motto says Blake Lively reposted the image to her account, writing that she “second[ed] that emotion.”

Motto reports that Karen Bokram, Girls’ Life publisher and founding editor, commented on the now-viral social media moment this way:

“‘Are we more than lip gloss and clothes? Of course,’ Bokram said, very much missing the point. ‘It’s okay to like lip gloss or be interested in fashion… I don’t know how [the problem] became ‘either you like lip gloss and clothes or you like being an astronaut.'”

Hopefully, Schumer and Lively’s comments will bring an end to antiquated gender stereotypes in the near future.

 

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