With Election Day traditionally on a Tuesday, it can be difficult to sneak away from work to head out to the polls. But one major fashion brand is taking steps to make sure that its employees participate in what is shaping up to be one of the most unconventional elections in American history.
According to Glamour, Tory Burch announced in an essay she wrote for the Wall Street Journal that she is giving her employees time off on Election Day — and she’s hoping other businesses will follow suit.
“As the CEO of a company, I can ensure that our employees have one less impediment to voting—time off to vote,” she wrote, says Glamour. “We are giving our employees time off on Election Day, Nov. 8, and we are making voter registration materials and information available. We call on our fellow corporate citizens to do the same.”
Pointing out that American voter turnout was at 53.6 percent in 2012, Burch’s piece cites studies indicating that such low turnout actually benefits career politicians, meanwhile efforts “including making Election Day a national holiday so that the very people whose lives are most affected by what goes on in Washington, D.C., and their state capitals can participate in their democracy without fear of losing ground” have failed to take hold.
Thus, Glamour says the CEO offered that the only way to open the door to the polls for working Americans is through the purview of their employers.
“It is rare that a CEO gets to make a decision that is as black and white as this one,” she wrote, according to Glamour. “Giving employees time off on Election Day will not only facilitate their participation in our democratic system—a net win for all of us—it will also foster a culture in which the importance of voting is recognized and celebrated.”
You heard her — now let’s get out there and vote.