British retailer Missguided is being guided into the fall 2016 fashion season in the best possible way: with model Barbara Ferreira at the fore of their latest ads for Missguided+.
According to Fashionista.com, Ferreira is front and center for the retailer’s size 12-20 line, but her presence in the ads aren’t just about showcasing the latest fall styles. Fashionista.com reports that “just as Missguided+ is here to ’empower girls to dress however they want, regardless of size,’ according to a press release, Ferreira is ‘unashamed and confident within her skin,’ a perfect embodiment of the Missguided+ loud-and-proud ethos.”
Aligning with both Missguided’s mission and Ferreira’s personification of their goals, Fashionista.com says the campaign was completely unretouched, allowing Ferreira to show off the clothes — and her curves — uninhibited by unwanted Photoshopping.
In a statement released by Ferreira, Fashionista.com says the model explained that Missguided’s clothing and their latest campaign aim to prove that good style is accessible to women of all shapes and sizes:
￼￼￼￼￼￼￼￼￼￼￼￼￼￼”I loved working with Missguided on this new campaign. The clothes are a statement, and anyone can have access to this collection,” she said. “Missguided doesn’t exclude anyone’s beauty and they provide a range that isn’t like anything else. The clothes are fearless and just in a few extra sizes. The collection can let you be a badass b*tch without an asterisk or a label.”
And if that doesn’t make you want to check out their fall collection, nothing will. Click here to see some of Ferreira’s photos from the campaign