SNL highlights fashion ad pitfalls

Leave it to Saturday Night Live to satirize the fashion industry and its portrayal of non-super model women.

In their recent skit called, “Chonk,” the late-night sketch comedy show promoted a new store that sells clothing from sizes two to 28, reports The Cut. The ad begins with a seemingly inspirational message of promoting the faux store, calling women “beautiful,” “strong” and “gorgeous at any size.” But it quickly becomes “toxic,” says The Cut.

Interspersing empowering messages in between the rather offensive store name of “Chonk,” the skit points out the implicit negative messaging in clothing advertisements directed at women which make them feel “othered”or subpar.

Perhaps the best part of the video comes near the end, when Chonk introduces their male store, called “Normal Clothes,” emphasizing that men may be less likely to deal with the same negative messaging in fashion advertising.

While the video closes by mockingly saying, “Every woman’s a chonk,” we all know that in reality, every woman is everything the fake ad said in the beginning: beautiful, strong and gorgeous at any size.

To watch the full video, click here.

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