Beckham teams up with Target for new collaboration

Posh Spice is about to make her posh fashion a little more accessible.

According to the Huffington Post, Victoria Beckham is teaming up with Target to release a limited edition clothing collection for women, toddlers and babies. Announced on Thursday, Oct. 20, the Huffington Post says the partnership “marks the former Spice Girl’s first jaunt into designing childrenswear and arguably the department store’s poshest designer collaboration yet.”

Speaking on the accessibly of her new venture, Chief Executive of Victoria Beckham Zach Duane told Business of Fashion that Beckham’s clothing was never designed with a small audience in mind.

“The DNA of Victoria, Victoria Beckham lends itself to being accessed by a much broader number of people,” he said.

However, Business of Fashion notes that “Beckham, who launched her namesake ready-to-wear line in 2008, promised a fresh take on her repertoire, including some joyful prints. ‘It’s quite girly, fun, happy,’ she said. ‘I’ve always said [the VVB collection] is the other side to my personality, it’s the other half of my suitcase. The fun side of me.'”

With the all-new Victoria Beckham for Target collection is set to include more than 200 pieces, HuffPost says a press release describes the new line is based on Beckham, as well as “the shared experiences between mother and child” and will deliver “soft pastels, bright pops of color and pretty spring prints.”

Available in sizes XS through 3x, Business of Fashion says the collection will hit Target stores and Target.com on April 9, 2017, with select pieces also available on victoriabeckham.com.

So just how much will a VBxTarget design cost? HuffPost says pieces range between $6 and $70 — not too bad for fashion from Posh Spice herself.

 

 

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