Partnering with Neiman Marcus just wasn’t enough for Rent the Runway; instead of just finding a home within a department store, the luxury fashion loaner had to open their own brick-and-mortar store in Manhattan on Tuesday, Dec. 6.
According to WWD, while the company already has freestanding stores in Chicago, Washington, D.C., California and Las Vegas, the 5,000-square-foot Manhattan flagship store opened its doors for the first time at 30 West 15th Street this week, replacing Rent the Runway’s pop-up shop in the same area.
Founder Jennifer Hyman told WWD that the Manhattan flagship is the first of 15 forthcoming flagships coming in major cities in the United States. “Two units are scheduled to open in the first quarter of 2017, she said, but declined to reveal the locations,” WWD reports.
Similar to their presence in a San Francisco Neiman Marcus, Rent the Runway’s store will feature the RTR Bar, a customer relations service where shoppers can directly “ask associates about fits and styles and address issues about orders,” says WWD. With over 200,000 products from 400-plus designers, WWD reports that Rent the Runway will change their inventory daily — something shoppers can check from the convenience of the company app.
With different stylist services and rental packages available, Rent the Runway is providing a new shopping experience that, as Hyman explained to WWD about their in-house styling, is all about “discovery, having fun with your closet and getting dressed without the commitment.”
To learn more about the new flagship, head over to WWD.