Currently ranked the No. 1 Women’s Bantamweight fighter, Ronda Rousey is no stranger to being seen as “tough” — known by the nickname “Rowdy” and as a woman proud not to be a “do-nothing bitch,” Rousey may just be the definition fierce. But the UFC fighter will now be showing us what it means to tough outside the confines of the octagon.
According to ELLE, Rousey was just announced as Pantene’s latest brand ambassador, launching a new ad campaign centered around the intersection of strength and beauty. In what ELLE is referring to as a reboot of the haircare brand’s 1980s slogan, “Don’t Hate Me Because I’m Beautiful,” Rousey stars in new ads that read, “Don’t Hate Me Because I’m Strong.”
While Rousey acknowledges that many may not immediately associate her with a beauty brand, she said in a release announcing her work with Pantene that strength is so much more than something purely physical.
“I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles,” she said, according to ELLE. “It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
Her new stint with Pantene follows a run in Reebok’s “#PerfectNever” campaign, which sought to highlight the ways in which “perfection never helped anyone achieve their goals.”