Bidot is unretouched perfection for Lane Bryant

Model Denise Bidot knows a thing or two about owning the skin you’re in; as the founder of the “There’s No Wrong Way To Be A Woman” movement, Bidot’s mission is to prove that true beauty does not take one form. Now, the model is proving this message yet again in a new photo for Lane Bryant.

According to the Huffington Post, Bidot posed in a bikini and coverup for the retailer, which was shared on their Instagram account. The best part — the photo is completely unretouched.

“We at Lane Bryant simply believe that all women should be seen and celebrated as they are,” CMO and EVP of marketing Brian Beitler told HuffPost. “Society and the media continuously project an unrealistic and frankly out-dated beauty and body standard.”

Also working with Lane Bryant in promoting this body positivity is Danielle Brooks, Ashley Graham and Gabourey Sidibe, says HuffPost — women that Beitler says “are breaking boundaries with their confidence and talent” and “will continue to promote body-inclusion in fashion and media.”



One thought on “Bidot is unretouched perfection for Lane Bryant

  1. Pingback: Target takes down ‘beach body’ myth in new campaign | Take Her Lead

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