Hari Nef fronts new L’Oreal ad

Beauty is not reserved to one shape, size or skin tone — that’s what a brand-new beauty ad is showing us.

According to GlamourL’Oreal debuted a brand-new commercial during Sunday’s Golden Globe awards for their True Match foundation which starred transgender model Hari Nef, the “first transgender model to be a spokesperson for any L’Oreal Paris campaign in the U.S.”

The campaign — which Fashionista reports is “all about embracing one’s ethnic heritage via foundation choice” — also stars “models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpoand a pregnant Blake Lively” and “features several influencer-slash-models: Cipriana Quann, Aja Dang and Arpana Rayamajhi.”

Fashionista reports that the move toward more diverse casting comes on the heels of similar decisions made by makeup companies like Maybelline and CoverGirl. L’Oreal has even followed suit with a male brand ambassador of their own, says Fashionista: Darnell Bernard, the first male to represent the beauty brand, according to Bernard’s Instagram post.

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One thought on “Hari Nef fronts new L’Oreal ad

  1. Pingback: Brown signs with IMG | Take Her Lead

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