London to revamp Meijer apparel

From What Not to Wear to Love, Lust or Run, Stacy London has been by our side, helping both show participants and at-home viewers alike figure out how to dress their best and create a style all their own. Now, the style expert is bringing her fashion finesse to a new role with Meijer.

On Jan. 25, Michican-based retailer Meijer announced that London will be partnering with the company to revamp their women’s clothing line, Massini. A news release from Meijer says that London “will serve as a style consultant to help the Meijer Style team continue its focus to evolve the Massini line with affordable trends for everyday wear.”

First created as a sportswear line for men and boys in 1986, Massini grew to include “lipstick, nail polish, and fashion accessories like hats, scarves, jewelry and watches” by the mid-2000s, says the release, with London serving to usher in Massini’s next evolution, which will include women’s apparel.

Executive Vice President of Merchandising and Marketing for Meijer Peter Whitsett shared in the release that the retailer is excited to work with London because of her dedication to help women feel beautiful and confident in their own skin.

“We feel Stacy’s philosophy compliments the fundamental inspiration behind Massini,” Whitsett said.

But for London, it’s all about making sure the clothes pose no limitations for women looking to enhance their style.

“I am excited to work with the Massini line because the designs inspire women to create a look all of their own,” London said in the release. “There’s a common misbelief that trends only look good on a specific body type or are limited to youth. This is not true. There are no limits. You can wear a trend regardless of your age or body type. I love helping women connect the dots.”

We can’t wait to see what London does in her new role.

 

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