If you’re in need of the perfect shade of red lipstick this Valentine’s Day, MAC Cosmetics has you covered.

According to InStyle, the makeup company just launched a limited-edition, Betty Boop-inspired lipstick. The lip color, says InStyle, mirrors the character’s “signature pout in the form of a true blue-based red hue.”

Available today, the lipstick is available in the United States for $17 on maccosmetics.com, reports InStyle, while the lip color will make its worldwide debut in May.

Who needs a valentine to buy you a gift when you can treat yourself to this new lip hue?