The Sports Illustrated swimsuit issue is filled each year with bikini-clad models and nearly nude beach goddesses, but this year, the issue features women who look a little different — in fact, they look just like us.
While model Ashley Graham takes centerstage in an ad for Swimsuits for All — with whom she has swimsuit collaboration — PopSugar says the model brought along a few women who aren’t models to help show off the sexy swimwear.
This marks the “first time that Sports Illustrated has featured everyday ladies living it up in their bikinis and one-pieces, no contract or fashion resume required,” PopSugar reports.
Representing women both old and young of varying sizes, the ad campaign — called “Every Body, Every Age, Every Beautiful” — highlights the natural beauty that can only come from a diverse group of women. Photographed in San Juan , Puerto Rico with local women, Graham told Harper’s Bazaar that the campaign not only captures “the essence of the city’s culture,” it also brings body positivity to the fore.
“SI Swim, Swimsuits For All and I all share the same mission to celebrate the female body and empower women to feel good in their own skin. That’s why it was important to debut the “Every Body, Every Age, Every Beautiful” ad in the issue again this year and show even more diverse women.”
To check out the photos from Graham’s Swimsuits for All campaign, click here.