The latest issue of the Sports Illustrated swimsuit edition has been billed as “the most inclusive ever,” according to editor MJ Day, featuring women of all ages, sizes and ethnicities. But now, the editor is taking things one step further by getting in on the action herself.
According to ELLE, Day posted a video to the “Women IRL” Instagram account, donning a black bikini and posing with her 2-year-old son on her hip, all in an effort to “kick off a campaign to celebrate all body types.”
Designed to get followers to “pose in their own swimsuits and explain the traits and aspirations they ‘model’ to others,” ELLE says that Day explained in her post that the initiative is all about celebrating the things that make us inherently beautiful.
“I’m determined to get out the message that there’s not a singular definition of beauty,” she said in the video, adding in her caption when she shared the post on her own Instagram account that we “need to love ourselves in the present. No matter what.”