Doing ‘justice’ to inclusivity

Tween clothing store Justice is making sure that all of their young customers are represented in their brand new ad campaign.

According to Amy’s Smart Girls, the retailer updated their Facebook cover photo with an image from their forthcoming ad campaign called, “See Yourself in Justice,” which depicts a diverse group of girls in their clothing, including one young woman in a hijab.

Vice President of Corporate Communications Keriake Lucas told the Huffington Post that the photo is about much more than just making the clothing marketable to an array of young shoppers.

“We’re looking at ways of continuing with our message around inclusivity,” she offered. “We’re really proud to project to our girl that we are really dedicated to every girl, every day.”

The photos, the Huffington Post reports, will run as part of the marketing campaign throughout the rest of February.

 

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