MAC moves to Ulta

Sold exclusively through their own outlets, MAC Cosmetics are about to become a little more accessible.

According to WWD, the major beauty brand will soon be adding their stock to Ulta Beauty stores, first making its debut “via the beauty specialty store’s e-commerce platform ulta.com in May and then via about 25 stores in June.”

The move to make MAC more accessible comes after a February announcement that beauty fanatics could shop their products at Birchbox, says Refinery29, an unexpected move that preceded an even bigger announcement. But when MAC finds a home away from home within Ulta stores around the country, they certainly won’t be holding anything back.

Refinery29 reports that in addition to popular products like “Kylie Jenner-approved lip pencils” and “Studio Fix Fluid foundation,” MAC will open up their own makeup service counters within Ulta stores.

One of Ulta stores’ most requested brands, according to David Kimbell, chief merchandising and marketing officer at Ulta, WWD says that by the end of 2017, MAC products will make their way to more than 100 Ultas around the country.

 

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