April 9 may seem like a random spring day, but for Target, it’s the day Victoria Beckham descends on the mass retailer.
According to Vogue, Beckham’s long-awaited collaboration with Target will finally launch on April 9 at Target and on victoriabeckham.com, treating customers to a modern, yet whimsical collection of both child and adult clothing.
While Beckham is most known for her upscale designs for her self-named fashion label, Glamour reports that this collaboration will make high style available to shoppers of all budgets, with prices starting at $6 and capping at $70 and ” most items falling below the $40 mark.”
Though the line features ’60s-inspired florals and playful patterns, each piece in the collaboration offers tailored, fitted pieces that look much more expensive than their price tags admit. Take, for example, the Black Daisy Peplum Top: with oversized flowers strewn about the top, the bold floral doesn’t overtake the top’s structure, which has a clearly defined waist and bust that will only create shape and curves.
Comprised of over 150 pieces, Beckham told Vogue that the accessibility of her clothing has been a chief concern for her and her brand. “It has always been important to me that my designs reach women all over the world,” she said. “I think it’s great [and] it’s a collection that women everywhere can enjoy.”
If this collection is calling your name, you can start staking out the pieces you’ll want to purchase by skimming Target’s preview of the line here.