Target takes down ‘beach body’ myth in new campaign

Temperatures are slowly inching upward, and with spring about to make its official debut, we know that days spent lounging on the beach in the hot summer sun are not far behind. While we may be anxious about getting our winter bodies back into summertime shape, Target is here to tell us that we are perfect just as we are.

According to Yahoo, the retailer’s #TargetSwim campaign not only aims to promote their current swimwear stock, it also sends a powerful message about what a “beach body” really is. Stating that their swimsuits are “for every beach body under the sun,” Yahoo says that the campaign features body-diverse models such as Denise Bidot, as well as “television personality and former Miss Teen USA Kamie Crawford, professional skateboarder Lizzie Armanto, and dancer and YouTube star Megan Batoon.”

With swimsuits in bold patterns and sexy silhouettes, Yahoo reports that Target’s campaign is as much about style as it is about feeling beautiful.

“Finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits,” the Target swimsuit site says, according to Yahoo. “After all, you look your best when you feel your best!”

For Batoon, who models in the campaign, Target’s mission of making women feel their best is absolutely necessary — especially when you bare it all in your swimsuit.

“You’re baring the most amount of skin in public when you’re in a swimsuit,” she said, according to Yahoo, “so it’s important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities.”

And with styles available in a wide variety of sizes and price points, all women can surely find something perfect for them. See all of Target’s swimsuit styles here.

 

Advertisements

One thought on “Target takes down ‘beach body’ myth in new campaign

  1. Pingback: Target makes lingerie representative | Take Her Lead

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s