Target is on a roll: first, they unveiled their new and buzzworthy #TargetSwim campaign. Now, they are making lingerie more inclusive.
According to the Huffington Post, the retailer recently announced that their lingerie brands Merona and Xhiliration will now offer a wider variety of nude bras and undergarments to match diverse skin tones.
“At Target we know that women come in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” Michelle Wlazlo, Target’s senior vice president of apparel and accessories, said in a press release, Glamour reports. “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”
The new shades available — which include “cocoa, caramel, honey beige and mochaccino” — are just the first of Target’s plans to be more inclusive, Glamour says — in fact, their plans even include ” a collection of nude shoes in various shades—much like the brilliant, though not exactly accessible, Christian Louboutin “All Women” collection)—this fall.”
But for now, the new nude lingerie’s price will be pleasing to all budgets, reports HuffPost, with bras ranging between $10 and $17 and underwear priced at $5.
Way to go, Target!