For a digital platform to take on a print form in our web-based era is almost unheard of, but Goop is set to go to print, thanks to a new partnership with Condé Nast.
According to Variety, Gwyneth Paltrow’s ” female-focused digital lifestyle brand” has “teamed up with Condé Nast in a partnership anchored around a print magazine that will encompass content on digital and social media.”
The magazine will be released quarterly starting in September, reports WWD, and will feature both print content from Goop as well as creative and design input from Condé Nast. Centering on themes of health and wellness, WWD says that the concept for a print-version of Goop came to life following a conversation between Paltrow (Goop’s founder and CEO) and Editor in Chief of Vogue and Condé Nast artistic director Anna Wintour.
Variety says the quarterly glossies will be branded as “premium, collectible editions.”