Macy’s secures Anna Sui capsule collection

High fashion is coming to Macy’s this fall, and this is one collaboration you won’t want to miss.

According to FashionistaAnna Sui will be releasing a capsule collection with Macy’s this September, creating a limited-edition line in collaboration with INC International Concepts (a Macy’s house label). The move comes in an attempt to increase the retailer’s exclusive options, reports Fashionista, which aims to remedy their branding strategy.

While the Anna Sui x INC collaboration attempts to bolster Macy’s offerings, make no mistake: the signature style of Anna Sui will remain just as fashionable as ever.

Fashionista says Macy’s GVP of Private Brand Marketing Strategy Tim Reid said in a release announcing the collection that shoppers can “expect for Sui’s ‘signature whismy and eclectic edge’ to be well-represented, with what the release describes as ‘feminine prairie accents and hints of glamour with lace details, fringe and embroidered florals.'”

The collection will be available in early September, says Fashionista, with 25 Macy’s stores and Macys.com carrying the line of men’s apparel, as well as women’s apparel, shoes, handbags and jewelry.

 

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