Gap makes diversity a priority in new campaign

With a simple white T-shirt, Gap is making a big statement about the power of diversity.

According to Glamour, the retailer unveiled their “Bridging The Gap” campaign this week  in an attempt to “[celebrate] diversity and [champion] optimism through a lighthearted song and dance, directed and styled by British Vogue editor-in-chief Edward Enninful.”

But Enninful didn’t create the campaign alone — in fact, Glamour says he recruited an all-star cast to help, which included the likes of Priyanka Chopra, Maria Borges and Yara Shahidi, among many others. All wearing versions of Gap’s famous white T-shirts, Glamour reports the crew “all came together to sing the 1976 song ‘Sunny’ by Boney M. as a united front,” showing off both their individuality and their unity.

Speaking on the importance of the campaign, Chopra said in a press release that Bridging The Gap’s message of finding unity in diversity could not come at a more opportune time.

“‘Bridging the Gap’ is exactly what the world needs right now,” she said. “The most important one for me is empowering women; women need to be given an opportunity to stand on their feet and do the best they can for themselves.”

Check out the fun and inspiring video in its entirety here, and learn more about the campaign here.

 

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