With a simple white T-shirt, Gap is making a big statement about the power of diversity.
According to Glamour, the retailer unveiled their “Bridging The Gap” campaign this week in an attempt to “[celebrate] diversity and [champion] optimism through a lighthearted song and dance, directed and styled by British Vogue editor-in-chief Edward Enninful.”
But Enninful didn’t create the campaign alone — in fact, Glamour says he recruited an all-star cast to help, which included the likes of Priyanka Chopra, Maria Borges and Yara Shahidi, among many others. All wearing versions of Gap’s famous white T-shirts, Glamour reports the crew “all came together to sing the 1976 song ‘Sunny’ by Boney M. as a united front,” showing off both their individuality and their unity.
Speaking on the importance of the campaign, Chopra said in a press release that Bridging The Gap’s message of finding unity in diversity could not come at a more opportune time.
“‘Bridging the Gap’ is exactly what the world needs right now,” she said. “The most important one for me is empowering women; women need to be given an opportunity to stand on their feet and do the best they can for themselves.”