Victoria’s Secret model Joan Smalls is stepping off the catwalk to try her hand at design in a just-announced collaboration.
According to Business of Fashion, Smalls is set to “design swimwear and lingerie for Smart & Sexy that will hit the brand’s e-commerce site and Walmart stores in Spring 2018,” which will be her first foray into intimates design.
Business of Fashion reports that Smalls has worked with Smart & Sexy before, starring in their Spring 2017 campaign, and it’s there that the model connected with the brand’s mission and its founder and chief executive, Ariela Balk.
“I fell in love with the brand and the fact that they cater to women of all sizes at affordable pricing,” said Smalls, according to Business of Fashion. “Ariela Balk really impressed me and I found a great admiration for her as a businesswoman. When it comes to design, we agree in many aspects and we both are super excited about the collaboration.”
As for Smart & Sexy, Balk told Business of Fashion that the brand offers an affordable and inclusive alternative to more mainstream intimate brands, pricing bras under $15 and offering a size range that spans 32A to 46DDD. And with Smalls on board, Balk said that the brand will only further blend style with inclusivity.
“She has a great eye for fashion,” Balk told Business of Fashion of Smalls. “She understands that you have to make women of all shapes look beautiful. She also shares that philosophy that you don’t just make an item because it was on the runway and it’s the trend item of the moment.”