Unretouched models abound in new Asos swimwear photos

If you’re worried about showing some skin at the beach this Fourth of July, Asos is here to tell you to celebrate your imperfections.

In fact, that’s exactly what models in their swimwear photos did. According to InStyle the retailer featured “models with stretch marks, acne scars, and birthmarks on their website,” refusing to edit their photos to make them blemish-free.

With the photos showcasing each model’s natural beauty, InStyle says Twitter was abuzz over the photos, with many tweeting their praise of the company.

Twitter user @Kelly_Horrigan showed her support by sharing, “round of applause to ASOS for not editing out their models stretch marks, finally realistic body images are being promoted, so beautiful 👏🏻💖.”

 

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