H&M partners with Erdem in new collaboration

High fashion is getting a little more accessible, thanks to H&M’s latest collaboration with Erdem.

According to ELLE, the “London-based designer Erdem Moralıoğlu is bringing his romantic silhouettes and prints to the fast-fashion retailer with new women’s apparel and his first-ever menswear collection,” all while infusing the line with motifs from his most popular design collections.

Helping to provide direction for the campaign is Baz Luhrmann, says ELLE, who has already directed a short teaser for the forthcoming collaboration.

Ready for these new styles to hit your favorite retailer?  ELLE says the Erdem X H&M collaboration will debut on Nov. 2 at select H&M stores and on hm.com.

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